Hydration across the nation
Water. H20. Aqua Pura. Whatever you call it, we all need it. In fact, our bodies are on average about 60% water, so it’s no wonder that staying hydrated is so important - the NHS recommends 1.2 litres a day – equal to about 6 – 8 glasses. And that’s just us mere mortals – Queen Bey knocks back 4.5 litres with lemon (*claps*), whereas Elle MacPherson manages a mere 3.
We don’t know whether the celebs are into mineral, filtered or tap, but with over 600,000 Insta posts of reusables, #waterbottle, we know what you’re drinking!
A little history of bottled water in the UK…
In the 80s, Perrier were the first brand to create demand for something that had been pretty much free and readily available. With snazzy advertising they made their product seem Eau so French-chic, and sales went through the roof – other brands, including Evian soon followed and everybody from celebrities to the average muggle were sold on the idea. (Demi Moore famously washed her hair in mineral water!) In the 90s, plastic packaging came in and the industry exploded. Light, cheap and convenient, the new bottles were the perfect container for time pressed folks, who wanted to drink on the go. (Smiley face for convenience, sad face for the environment.)
How reusable water bottles became the new ‘must-have’ item
Thankfully, we’re starting to turn our backs on bottled water and are going back to good old tap! It all began with David Attenborough’s Blue Planet, where seeing adorbs sea creatures tangled in plastic, shocked the nation. Then Glasto went plastic-free, Hugh Fearnley-Whittingstall launched his War on Plastic and the Love Islanders continued to slurp from their personalised bottles all summer, creating a wave of reusable water bottle purchases. You lovely people have never been so motivated to bring down the use of disposable plastics – go team!
We’re lucky enough to have some of the highest quality drinking water in the world – yeah! In his War on Plastic, HFW bottled tap water and offered samples of it as a new brand of mineral water - ‘Tapineau’, to see if people could tell the difference. (Spoiler alert…they couldn’t.)
Using your reusable bottle
As well as filling your bottles at home, work or school, there are now lots of places where you can top up when you’re out and about! Amazing campaigns like Refill, connect thirsty people with taps where they can refill for free! Their app lists more than 16,000 refill stations, and they’ve worked with high-street chains such as Costa, Pret and Starbucks so they’ll give free water top ups there too - amazing!