Real men wear sheet masks
As the stream of sheet mask selfies on Instagram shows, male celebs have got a lot of love for them. From Christiano Ronaldo, to James Franco, Bieber and Diddy, they’re all at it! And when a bona fide Marvel superhero (Chris Pratt) shows his ‘mampering’ face to the world, you know it’s really a thing.
Originating in Korea, where skincare is a national obsession (Korean men hold the top spot for the highest use of men’s skincare products worldwide), these single-use, nutrient-dense products, address a variety of skin concerns in the same way as a facial, but without the cost or the inconvenience of getting to a spa. (They also double-up very well as a Halloween costume if you’re caught short…good evening Clarice.)
Sheet masks are also the perfect solution when you’re short on time but need to look good. 10 – 20 minutes is all it takes to rejuvenate and hydrate your mug and to reduce tired looking eyes. Our products take you from Keith Richards to Don Draper in under half an hour. Whether you’re getting ready for that hot date, your skin is dull from going large the night before, or you need some sparkle for an important meeting, sheet masks get the job done. Consider them a rescue item – in case of emergency, break glass here.
Why do guys need their own product range?
As well as a larger surface area of sheet mask (to allow for a chiselled jaw of course), there are key differences between male and female skin that need to be accommodated by any good skincare product. Men have skin which is thicker and tougher (yeah!). They also have larger pores, more sebum, more collagen and facial hair (with accompanying shaving routine). BarberPro’s range of masks are the world’s first to be developed specifically with the requirements of male skin in mind – how cool is that?