A quick history of Maynards Bassets
Maynards was a British confectionary company, started in 1880 by Charles Riley Maynard and his brother Tom, in their kitchen in Hackney, London (Charles’ wife ran a sweet shop next door, selling their delicious products). The Maynards’ confectionary was a big hit, and they started a company in 1896. Maynards Wine Gums, the sweet that the company would become best known for, weren’t introduced until 1909.
Bassett’s began in the early 1840s, when 25-year-old George Bassett opened up a small confectionary and wine business in Sheffield. By 1862, Bassett had nearly 150 workers making lozenges, liquorice comfits, acid drops, candied peel and Pontefract cakes. Surprisingly, Bassett’s didn’t launch its iconic Liquorice Allsorts until more than 50 years after the company came about.
Chocolate giant Cadbury bought Bassetts in 1989 and Maynards in the 1990s and in 2016, the two brands were joined to create confectionary super-band Maynards Bassetts.
Fun facts about Maynards Bassetts sweets
· Jelly Babies were George Harrison’s (of the Beatles) favourite sweet treat, and they were allegedly thrown at the band during concerts.
· Liquorice Allsorts were created by accident when Bassett salesman Charlie Thompson dropped the samples of several products in front of a client and the client liked the idea of selling the sweets all mixed up.
· When Bassett’s originally started producing Jelly Babies in 1918, they were branded as ‘Peace Babies’ to mark the end of the First World War.
· Wine Gums were created by Maynard’s son, Charles Gordon, and his father (a conservative Christian) took a long time to be persuaded that no wine was used in making the jellies.
Maynards Bassetts gifts
With such a rich history of sugary deliciousness, it’s no wonder Britain loves Maynards Bassetts sweets so much. Give somebody you know a party in their mouth with a Maynards Bassetts gift. Ideal for any occasion from birthdays and Christmas, to leaving gifts and anniversaries, our Maynards Bassetts gift boxes will put a massive smile on their face. With personalised sweets taking it to the next level of sweet gifting, you’ll be getting brownie points for days.